Race payouts are going to have to increase dramatically or racing costs are going to have to drop dramatically . And in my opinion , the only one of those options that makes sense is upping the purse substantially .
Lowering the costs by going to spec cars , spec motors , e-mods , skinny tires , etc . has been done at every track in America , with very limited success . The car counts continue to drop in most areas , and so do the paid admissions . Along with that , the fans are apparently not interested in watching the lower cost race cars . They want a show for their money . And that show has to be cars that are colorfull , loud , and fast .
So maybe it's time to open up the rules a bit , combine all of the stock car classes into one , and give people a show . And the track owners and promoters are simply going to have to spend the money to hire good marketing people who can go out into the surrounding community and sign up sponsors . Not sponsors for billboards , but sponsors who will finance races and classes . And they can't stop there . The marketing people also have to get a slice of the Home Depot , Lowes , Sprint , AT&T , Go Daddy , etc , market . All of those and many others are part of NASCAR , so they realize that race participation pays off . They have customers in the stands at small tracks each week . They need to reach them as well . Thats where the increased purse should come from .
Lowering the costs by going to spec cars , spec motors , e-mods , skinny tires , etc . has been done at every track in America , with very limited success . The car counts continue to drop in most areas , and so do the paid admissions . Along with that , the fans are apparently not interested in watching the lower cost race cars . They want a show for their money . And that show has to be cars that are colorfull , loud , and fast .
So maybe it's time to open up the rules a bit , combine all of the stock car classes into one , and give people a show . And the track owners and promoters are simply going to have to spend the money to hire good marketing people who can go out into the surrounding community and sign up sponsors . Not sponsors for billboards , but sponsors who will finance races and classes . And they can't stop there . The marketing people also have to get a slice of the Home Depot , Lowes , Sprint , AT&T , Go Daddy , etc , market . All of those and many others are part of NASCAR , so they realize that race participation pays off . They have customers in the stands at small tracks each week . They need to reach them as well . Thats where the increased purse should come from .
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