Making it Bigger that life!!!! Putting butts in the seats!!!
Trying to get the fans in the stands is the true challenge we all have. Working to get a Touring Series out and about going to many tracks hoping to draw Fans to the stands fall directly on the shoulders of the Series. If you can't bring a benefit to the track why would they need you. Gorilla Marketing works and has always been of the traveling circus (a touring racing is a show). It's not as important what you say it's how you say it. A Fans prospective is reality to them. You need to get the word out, but more important you must build EXCITMENT into your advertising. Live display work well to reach out and talk to the Fans (Teams on display and doing Meet and Greets works well). We are talking to businesses that have outlets around all the Tracks that we will travel too. Trying to add support the Tracks and have the businesses see the TOMA (Top Of the Mind Awareness) value for their customers. "The GREATEST SHOW on EARTH" is a slogan to bring EXCITMENT around the EVENT. You must give the Fans a good show to build a bigger and better show the next time your there. Contacting the businesses that believed in the program before is the first job, but more important is to reach out to new ones (thinking out side the box helps). Remember the slogan "The most EXPENCEIVE seat in the house is the EMPTY ONE" and that is the target the "Empty Seat". It's not just one thing that you do it's the package that will make it come together. So sit back and watch the way we work (and work hard for you), because if it works it works for everyone. Hope to see you at Citrus.




Trying to get the fans in the stands is the true challenge we all have. Working to get a Touring Series out and about going to many tracks hoping to draw Fans to the stands fall directly on the shoulders of the Series. If you can't bring a benefit to the track why would they need you. Gorilla Marketing works and has always been of the traveling circus (a touring racing is a show). It's not as important what you say it's how you say it. A Fans prospective is reality to them. You need to get the word out, but more important you must build EXCITMENT into your advertising. Live display work well to reach out and talk to the Fans (Teams on display and doing Meet and Greets works well). We are talking to businesses that have outlets around all the Tracks that we will travel too. Trying to add support the Tracks and have the businesses see the TOMA (Top Of the Mind Awareness) value for their customers. "The GREATEST SHOW on EARTH" is a slogan to bring EXCITMENT around the EVENT. You must give the Fans a good show to build a bigger and better show the next time your there. Contacting the businesses that believed in the program before is the first job, but more important is to reach out to new ones (thinking out side the box helps). Remember the slogan "The most EXPENCEIVE seat in the house is the EMPTY ONE" and that is the target the "Empty Seat". It's not just one thing that you do it's the package that will make it come together. So sit back and watch the way we work (and work hard for you), because if it works it works for everyone. Hope to see you at Citrus.





as a owner/driver..LOL) who always find grey areas to exploit for thier benefits would be a definate positives for the overall betterment of the series. Either way, no big deal as I am sure things that are needing attention or simply removed or added will all work out just fine and we can just focus on just making our stuff as fast and consistent as it can be and within the rules I might add....LOL.
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