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My Brilliant Idea of the Day is to use speedway gift cards. Virtually every store offers them now, so the equipment to make and read them must be inexpensive and readily available. Here are the advantages.
Most promoters spend some time giving away "free passes" to draw fans to their track. The success of this activity can be limited; posibly because the percieved value of a paper coupon is very low. If a promoter has a reasonable expectation of success, give the potential fan a gift card that is loaded with two "free admissions" and two free sodas. Make sure the card is printed with the contact info, website address, race dates etc..
Its a long shot, but perhaps the speedway accounting could be configured to show a loss caused by giving away admissions, and potentially improve the bottom line. Not sure on this one.
I know that I put much more effort into keeping gift cards than I do in keeping paper coupons. For me, it is the idea of greater percieved value.
Naturally, the cards also function as traditional gift cards that can be loaded with admissions, concession stand purchases, or even fuel and tires. The advantage to the track is that this money is a sure thing. The track gets it and may not have to pay anything out for it. Even if the holder does cash in the card, this insures that the money intended for the track does not disappear paying other bills etc...
There are reasons that so many businesses use gift cards, and I bet there are more than I realize.
Most promoters spend some time giving away "free passes" to draw fans to their track. The success of this activity can be limited; posibly because the percieved value of a paper coupon is very low. If a promoter has a reasonable expectation of success, give the potential fan a gift card that is loaded with two "free admissions" and two free sodas. Make sure the card is printed with the contact info, website address, race dates etc..
Its a long shot, but perhaps the speedway accounting could be configured to show a loss caused by giving away admissions, and potentially improve the bottom line. Not sure on this one.
I know that I put much more effort into keeping gift cards than I do in keeping paper coupons. For me, it is the idea of greater percieved value.
Naturally, the cards also function as traditional gift cards that can be loaded with admissions, concession stand purchases, or even fuel and tires. The advantage to the track is that this money is a sure thing. The track gets it and may not have to pay anything out for it. Even if the holder does cash in the card, this insures that the money intended for the track does not disappear paying other bills etc...
There are reasons that so many businesses use gift cards, and I bet there are more than I realize.
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