There is something that our racing world can learn from the Turkey Rod Run. It is a huge car show and swap meet that I went to this weekend at Daytona Speedway. The pre-registration was shut off at 3400 cars, then a rumored 1500 or so just drove on in, which swelled the ranks of participants to around 5000. I'd be interested to know the "official" number. And the spectator turn-out was huge. I had to park almost a mile from the track.
Seeing this level of participation, are you content to hear any track operators blame their terrible car count on "the economy"? Not me. Many of our tracks survive on 1% of this participation rate, and if we make it to 2%, then we are thrilled with the outcome.
Yes, I know car shows are different than our weekly racing: this was a 4 day event, it is once a year, the cars don't get torn up, etc. etc.. But I contend that racing and events of this type are more alike than they are different. They both require car work, towing, travel and lots of spending money.
So why are so many more drawn to car shows? IMHO the event is completely boring after just an hour or two. I don't know how they can even stand it over 4 days. But clearly, this organization is doing something right.
This post is nothing but questions. I have no answers, believe it or not. The main point I am trying to make is that we are only tapping into a very small amount of the car nuts out there, so we have no business being content with small classes and empty pits. There are lots of potential racers out there, we are just not reaching them. And we better not give up trying.
Seeing this level of participation, are you content to hear any track operators blame their terrible car count on "the economy"? Not me. Many of our tracks survive on 1% of this participation rate, and if we make it to 2%, then we are thrilled with the outcome.
Yes, I know car shows are different than our weekly racing: this was a 4 day event, it is once a year, the cars don't get torn up, etc. etc.. But I contend that racing and events of this type are more alike than they are different. They both require car work, towing, travel and lots of spending money.
So why are so many more drawn to car shows? IMHO the event is completely boring after just an hour or two. I don't know how they can even stand it over 4 days. But clearly, this organization is doing something right.
This post is nothing but questions. I have no answers, believe it or not. The main point I am trying to make is that we are only tapping into a very small amount of the car nuts out there, so we have no business being content with small classes and empty pits. There are lots of potential racers out there, we are just not reaching them. And we better not give up trying.
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