Some of our local tracks have seen significant decreases in the car count compared to 2007. My local tracks are down around 30%, and it had not improved all season. Since there were more cars running within just the last year or two, it is safe to assume that many of the idle cars are still reasonably complete and could be returned to the track without major rebuild or expense.
So how do you get these cars off the jack stands and back in the pits? Regardless of whatever reason parked these cars, here are a few suggestions to get them back racing, and hopefully the brilliant and opinionated readers of KARNAC can add a few more constructive ideas.
After all, it is very tough to win new fans to a sub-standard show.
#1 Give two weeks of free pit passes to cars that have not run in 2008.
Each car that returns to action for the first time all year gets 2 or 3 pit passes, and do this for two weeks. This would have to apply to brand new cars too. It would be worth around $150, and would be like throwing out a welcome mat for new and returning drivers.
The regular drivers may complain, but all you have to do is ask them if they would rather race against 10 cars, or against 5. It certainly beats hearing. “we are dropping you class for lack of support”.
#2 “New Winners Night”
Schedule a night that has the regular feature races, but instead of heats, run a “new winners race” for all the cars that have not won yet in 2008. It would interest some drivers who have not had the chance to sit in victory circle and hold the flag.
I suspect that “New Winners Night” also holds more appeal to the fans than “non-winners night”. That sounds like a race for losers.
#3 A phone call from track management that invites them back.
This personal touch could be especially effective if there are incentives to tell them about. It may also help because most racers feel they are invisible to track management and have been taken for granted.
The down-side for management is that it may turn into an un-productive b*itching session. If so, the track probably doesn’t need that type of driver back anyhow.
Remember the old saying: “every business is a people business”.
#4 Tire amnesty or assistanceThis will vary from track to track depending on their tire situation, but the point is to overcome a barrier that keeps some racers home: a set of fresh tires. I am not suggesting free rubber, just some cooperation from the track like collecting used tires to give away for free, or working with a racer to allow use of other track tires for a week or two. Do anything to get over the common complaint of “I can’t afford a $500 set”.
I know that many tracks have always done this…to a point. It would be an excellent thing to bring up in the phone call described in item #3.
Next?
So how do you get these cars off the jack stands and back in the pits? Regardless of whatever reason parked these cars, here are a few suggestions to get them back racing, and hopefully the brilliant and opinionated readers of KARNAC can add a few more constructive ideas.
After all, it is very tough to win new fans to a sub-standard show.
#1 Give two weeks of free pit passes to cars that have not run in 2008.
Each car that returns to action for the first time all year gets 2 or 3 pit passes, and do this for two weeks. This would have to apply to brand new cars too. It would be worth around $150, and would be like throwing out a welcome mat for new and returning drivers.
The regular drivers may complain, but all you have to do is ask them if they would rather race against 10 cars, or against 5. It certainly beats hearing. “we are dropping you class for lack of support”.
#2 “New Winners Night”
Schedule a night that has the regular feature races, but instead of heats, run a “new winners race” for all the cars that have not won yet in 2008. It would interest some drivers who have not had the chance to sit in victory circle and hold the flag.
I suspect that “New Winners Night” also holds more appeal to the fans than “non-winners night”. That sounds like a race for losers.
#3 A phone call from track management that invites them back.
This personal touch could be especially effective if there are incentives to tell them about. It may also help because most racers feel they are invisible to track management and have been taken for granted.
The down-side for management is that it may turn into an un-productive b*itching session. If so, the track probably doesn’t need that type of driver back anyhow.
Remember the old saying: “every business is a people business”.
#4 Tire amnesty or assistanceThis will vary from track to track depending on their tire situation, but the point is to overcome a barrier that keeps some racers home: a set of fresh tires. I am not suggesting free rubber, just some cooperation from the track like collecting used tires to give away for free, or working with a racer to allow use of other track tires for a week or two. Do anything to get over the common complaint of “I can’t afford a $500 set”.
I know that many tracks have always done this…to a point. It would be an excellent thing to bring up in the phone call described in item #3.
Next?
Comment