Ok, how about this...

[zerofor]

Since the jumping off point is around $400

Why couldn't a race track raffle off the opportunity to race an entry level division (house) car for about $20-25 a pop? They raffle off other things why not an experience instead of an item? Robert Yoho held raffles about this time last year to win a custom motorcycle or new Dodge Challenger.As I stated on this board at that time I thought that was great but the biggest problem I saw was he was raffling off something that would carry someone AWAY from the track but not necessarily bring them back.Wouldn't a non street legal ride tend to keep them where you actually WANT them?

[OldSchool+]

Now that is not a bad idea either, 04.

To expand upon the idea, they could have an optional "Chance to Race" ticket available at the ticket booth--the place where folks already have their wallet out.

Say, $10 extra. A total of 50 would be sold, keeping the chances of winning reasonable--and note that the track makes $100 for their efforts, assuming a $400 rental to be paid. Your number of $20-25 is equally good with similar math. General interest generated may also help in the "promotion" department and get more folks into the track, period-- "free" to the track.

Probably you could try the same deal, maybe simultaneously, at the back gate.

BUT, although possibly workable, it does not support the "how do we get the gamers to the track?" objective.

[zerofor]

old school

As I said before I believe it would be beneficial to the tracks to have an on-site game room.One preferably roomy enough that could include an RC course and slot car track also.But even if not couldn't you at least have a PlayStation linked to two or three screens like a video game arcade has?It may not exactly be I Racing and a little more (pardon the pun) old school,and do it in a tournament style setting.A practice night at the oval would be great so they can see,hear,smell and touch what it is they are competing for.Give em a nice trophy to win and let social media do the rest.

[OldSchool+]

Gettin' closer.

The Iracers could pay extra at the gate to self fund the deal in "X" number of weeks. That does involve actually getting to the track with money in hand--maybe easy, maybe hard, I dunno.

Alternately, as has been mentioned, the "prize" could be sponsored. But that "go find that money, per se" part has always been challenging.

[zerofor]

In the scenario I'm describing

There would be NO cash prize.A nice looking trophy (possibly a modest gift card to a local restaurant or Wal-Mart/Target) and a night racing in an entry level (4 cylinder)division.Yoho has house cars for the fast divisions and the Gentrys had a house car for the V8 bomber division at 4-17 last year.The expense would be the Video system and the house car.A modest gift card and a trophy wouldn't be a huge expense.I would imagine well under $500.If you give it exposure on social media you could probably scratch up the sponsorship of the trophy and gift card.The main expense would be the house car and audio/video components.