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It seems like the best marketing strategy would be to flood the media (all forms of media ) with race previews, race updates, and race results. Email blasts sent to all newspaper sports editors in a radius of 50 miles from the track, all local racing web sites and forums, national racing results sites, national race publications........
Problem is, some tracks don't have anyone designated to compile and send those email blasts. And at 1 in the morning after a long, long day, i can certainly understand someone wanting to go home to the family and to to bed instead of spending another hour or so putting together accurate race results. And receiving race info and results the next day instead of the same night should be good enough for any fan.
One more problem is that the average fan, or especially a new fan, has no idea about national sites posting results. They go to the track web site or facebook page, see nothing, and don't know to go to another site for information.
Problem is, some tracks don't have anyone designated to compile and send those email blasts. And at 1 in the morning after a long, long day, i can certainly understand someone wanting to go home to the family and to to bed instead of spending another hour or so putting together accurate race results. And receiving race info and results the next day instead of the same night should be good enough for any fan.
One more problem is that the average fan, or especially a new fan, has no idea about national sites posting results. They go to the track web site or facebook page, see nothing, and don't know to go to another site for information.
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