Thinking outside the box

[Renegade Racing Fuels]

I've always been impressed by the marketing efforts of the folks at Volusia Speedway Park, they leave no opportunity on the table. A perfect example is the track participation by Daytona Mercedes Benz, not a brand we might think of for dirt track sponsorship. Daytona Mercedes not only bought a billboard, but they also sponsor a class. I'll be real impressed if they supply the track with a new Mercedes pace car.
But the point is, there are obviously more possible track and class sponsors out there than we think.
Congrats to VSP for thinking outside the box.