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So NBC finally puts a Sprint Cup race on national broadcast TV and guess what? They had good ratings vs. the ones they put on cable channels that many with basic cable packages don't get or for guys like me who still use rabbit ears:
The Southern 500 at Darlington Raceway pulled in the sport's highest Labor Day weekend overnight in eight years. NASCAR Sprint Cup racing from Darlington drew a 3.4 overnight rating on NBC Sunday night (and 8.82 million viewers), up 13% from the comparable Atlanta races last year and in 2013 (3.0 both years). Those telecasts aired on ESPN. According to NBC, the 3.4 is the highest for NASCAR on Labor Day weekend since 2007. Compared to previous Darlington races, the 3.4 increased 6% from last year (3.2) but dropped a tick from 2013 (3.5), both on FOX. It ranks as the second-lowest overnight for NASCAR from Darlington since at least 2000, ahead of only last year. The race took place on a Saturday night in spring from 2005-14. The last time it took place on Labor Day weekend, 2003, it drew a 5.5 on NBC.
The Southern 500 at Darlington Raceway pulled in the sport's highest Labor Day weekend overnight in eight years. NASCAR Sprint Cup racing from Darlington drew a 3.4 overnight rating on NBC Sunday night (and 8.82 million viewers), up 13% from the comparable Atlanta races last year and in 2013 (3.0 both years). Those telecasts aired on ESPN. According to NBC, the 3.4 is the highest for NASCAR on Labor Day weekend since 2007. Compared to previous Darlington races, the 3.4 increased 6% from last year (3.2) but dropped a tick from 2013 (3.5), both on FOX. It ranks as the second-lowest overnight for NASCAR from Darlington since at least 2000, ahead of only last year. The race took place on a Saturday night in spring from 2005-14. The last time it took place on Labor Day weekend, 2003, it drew a 5.5 on NBC.