Nascar

[jacko241]

When we raced in the Grand Am sports car series, you basically had to pay if you wanted to be on TV. We finished 18th overall and 10th in the GT class 2009 Rolex 24, and the only time we got on TV was if were in the shot by accident. No mentions, no nothing.

[OldSchool+]

Joe,

Tough row to hoe, for sure...

But, did the sponsors you had sign up believing they were going to get some sort of a return on their marketing dollar?

And, would have it been a help in your sponsorship finding efforts if you had, say, 10 minutes of sanctioning-body-guaranteed air time?

[dave41]

sponsors

Joe,

Tough row to hoe, for sure...

But, did the sponsors you had sign up believing they were going to get some sort of a return on their marketing dollar?

And, would have it been a help in your sponsorship finding efforts if you had, say, 10 minutes of sanctioning-body-guaranteed air time?

you bet they did

[jacko241]

Joe,

Tough row to hoe, for sure...

But, did the sponsors you had sign up believing they were going to get some sort of a return on their marketing dollar?

And, would have it been a help in your sponsorship finding efforts if you had, say, 10 minutes of sanctioning-body-guaranteed air time?

We only had a few small sponsors, but I think we were all naive going into it, thinking they would cover the best stories, not just who paid for an in-car camera or on air time.

[dave41]

sponsors

it should be a responsibility of the commentator's under caution, at times they will spend 3 - 6 min. on their favorite driver. lot of opportunity during the race to get it done ,if there is a Waltrip in the house ,they like to here themselves talk.

[jacko241]

it should be a responsibility of the commentator's under caution, at times they will spend 3 - 6 min. on their favorite driver. lot of opportunity during the race to get it done ,if there is a Waltrip in the house ,they like to here themselves talk.

Boy, isn't that the truth! During testing at the '09 Rolex 24, Dorsey Schroeder and Calvin Fish came down and interviewed us, and I thought for sure they would mention us during the race, but not one word. I think the only time I was mentioned on TV was when I crashed at the top of the boot at the '08 6 hours at The Glen.

[OldSchool+]

Now that's going the extra mile to get "air time" for your sponsors!

[Frasson118]

I've noticed recently that even the drivers don't get mentioned at the start. They go through about the top 15 or so, then immediately go to smell cheesy in-car audio with a driver..... the rest after that, you have to read the teleprompter.
Fat chance getting a sponsor mention, when even the drivers can't get one....

[Don Nerone]

If the producer spent 60 sec on every car in the field he would have used 44 min of the show . almost 1/3 of the time and half of the on air race time. He would be looking for a job after his first race.
Sponsors track on air time and spend there buget that way. If they don't get there time they stop paying. The small sponsors are taking a chance that there car does something that will earn some air time. most of the small sponsors are just race fans.

Don 62

[jacko241]

If the producer spent 60 sec on every car in the field he would have used 44 min of the show . almost 1/3 of the time and half of the on air race time. He would be looking for a job after his first race.
Sponsors track on air time and spend there buget that way. If they don't get there time they stop paying. The small sponsors are taking a chance that there car does something that will earn some air time. most of the small sponsors are just race fans.

Don 62

I don't think anyone thinks they should spend a minute on every driver, but most of the teams run every week, so they could rotate mentioning them every 2 or 3 races. At least that way they would get some airtime.

[Groundpounder]

Why would they waste time on a driver with little fan interest??? They aren't a story...nice guys sometimes finish last....

[bowlegs]

So what is the big fear here? That sponsors will stop supporting Nascar teams? As a guy who loves super late models more than Sprint Cup, I guess I don't really care what the nascar sponsors do.