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Asphalt Overhaul!

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  • Asphalt Overhaul!

    As I sat in the stands of an asphalt race last week with about 150 other die hard fans, I took some mental notes of what is wrong with our sport. By the way, I have an asphalt car setting on jackstands, too expensive to put on the track. Most of these problems and solutions have been well discussed on this forum before, however, I think we have to continue to highlight the issues in hopes the track owners take heed of some suggestions.
    Problem 1- Boring single file racing. For the most part, I believe this is no one's fault in particular, it is the track layout itself. Most asphalt tracks are 25 plus years old. These tracks were built at a time when just having "racing" was enough to entertain people. Times change, it's now 2008, and people demand to be entertained. I realize that it is financially impossible to reconfigure the tracks, but can we do something to the surface to promote 2 racing grooves?
    Problem 2- Too many divisions. I know this has been brought up hundreds of times, but it is true. The divisions no longer have a distinct financial structure to them as well. There may be 3 or 4 divisions which the cars (trucks) cost the same amount of money. Used to be there were divisions that cost $5000 and less, another that cost $5000 to $10000, another $10000 to $15000, and so on.
    Problem 3-One off divisions. This is the best way to bankrupt a driver. Start a division that uses a car/engine combo that is used at no other track. The division gets dropped or the driver wants to move up, but he can't sell his equipment because no one else can use it. The divisions have to be tiered so if someone builds a pure stock, he can take the same car, put a few thousand dollars in upgrades and move up to the next level.
    Problem 4- Too many touring series. When I was a kid, the All-Pro series would come to West Palm Beach and the place would be packed. It WAS a SPECIAL event. Today it seems there is a different touring series every week. Add that to the fact that most of these touring series have nothing in common with any of the local divisions. The All-Pro series consisted of local drivers and touring pros.
    Problem 5-Cost. To heck with the ABC bodies, put dirt late model bodies on the late models. Get rid of the bump stops, rebuildable shocks, aluminum heads, carbon fiber driveshafts, etc. If you want to spend six figures to go racing, Nascar has the Busch East Series. Nascar is always happy when you spend lots of money.
    Problem 6- The announcers. These guys spout off more sponsor shout-outs than an 11 year old ASA driver trying to remember all 38 decals on his car. Tell me something I want to know. Give me someone to root for: their hometown, high school, college, that they have'nt slept in 64 hours to get the car to the track. Tell me this during breaks in the action, not when the cars are running (I can't hear you then!)
    In Summary. I think asphalt racing can still prosper. It just needs an overhaul.
    Any opinions?

  • #2
    On Track(no Punn Intended)

    Most everything you said is right on target. Track owners are beating their head against the wall trying to get fans and cars. Payouts attract drivers and teams, but you can't raise payouts without FANS AND CARS IN THE PITTS.
    Now it's the economy keeping good cars, like yours, on jack stands. I only race part time myself.

    Just a note and you all have heard about this story.
    Ocala Speedway had the same problem you described. Mike and Angie took a big gamble and step to put 14" of dirt over the asphalt and stay with Friday night racin'. They run four divisions with alternating late models and modifieds.
    last night was a regular race night with late models. Also a 'special' V-8 thunderstock $1000 to win race. Lots of fans in the stands and cars in the pitts. V-8's had three heats and a 'B' main to get a 24 car field. Racin' was over by 11pm and all stayed for all the action.
    The rules thing you mentioned is very true. My sportsman can only run two tracks. Everywhere else its a LLM without the motor needed for that class.
    A wake up call is not needed...they all know the problem. Entertain at a reasonable price and pay the entertainers a decent amount, or put a rollercoaster out there.......JMO
    ------JIM-----
    RIP Jack Smith and Kim Brown. Many thanks for all you have done for our sport.

    Comment


    • #3
      I think Jim summed it up nicely, but dirt is not the key to success. The real key to success is attitude and the approach the tracks use toward the fans, the drivers, and making money. Rules have to change and people have to change if racing is going to survive on asphalt or dirt, and a big example of that sort of change is happening at Ocala Speedway.

      Now to something SeminoleWind said. Announcing at a race track is a balancing act. While getting the info about the racing out there is important, a huge part of the job of an announcer is selling, and they do alot of that throughout the night. Sponsors pay thousands to have their info announced to the crowd, and without that sponsorship money the tracks cannot operate. Also, the announcers have to sell the track as well, announcing what's comiong up next week or selling hot dogs, t-shirts, and whatever else the track may be trying to make a dollar off of. Certainly the racing and the stories involved in it are important, but you have to understand that making money for the track has to take a priority sometimes. The key is to strike a balance, but that's not always possible.
      BJ Cavin
      http://www.Facebook.com/BJCavin

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      • #4
        Problem 1- Boring single file racing.

        i am convinced that this is a driver and setup issue far more than it's an issue with the tracks ( unless the track is really flat ) themselves.

        i hardly ever see anybody try to run a half groove up so they can apex late in the corner and try to get a better shot at getting underneath the guy in front, much less attempt a real outside pass.
        Racers Supporting Racers - for all your Vero Beach area automotive repair needs:

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        1112 Old Dixie Highway, Bldg C-6
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        Comment


        • #5
          Originally posted by BJ Cavin View Post
          I think Jim summed it up nicely, but dirt is not the key to success. The real key to success is attitude and the approach the tracks use toward the fans, the drivers, and making money. Rules have to change and people have to change if racing is going to survive on asphalt or dirt, and a big example of that sort of change is happening at Ocala Speedway.

          Now to something SeminoleWind said. Announcing at a race track is a balancing act. While getting the info about the racing out there is important, a huge part of the job of an announcer is selling, and they do alot of that throughout the night. Sponsors pay thousands to have their info announced to the crowd, and without that sponsorship money the tracks cannot operate. Also, the announcers have to sell the track as well, announcing what's comiong up next week or selling hot dogs, t-shirts, and whatever else the track may be trying to make a dollar off of. Certainly the racing and the stories involved in it are important, but you have to understand that making money for the track has to take a priority sometimes. The key is to strike a balance, but that's not always possible.
          BJ that is true. when we had had the mini sprints I worked as a color-man for them so that the track man could sell things. I would give the line-up and a little thing about each driver then the track person would hawk his wares. SO I had the formation as they came out and he used the pace lap, got to talk fast and CLEAR but it worked.

          Comment


          • #6
            If i've said it on here once i've said it a hundred times, there are too many track owners without actual promoters on staff. It is the trend now to pay everything off of drivers and fans and hotdogs. NO,NO,NO!!! The track owner needs to employ a full time PROMOTER!!, not to work the gate, or announce, or work tech, or make what little effort they do to post on message boards. A real promoter will be seen at the track on most race nights but his full time employment is to be on the phone, on the road, and in meetings selling that track to potential sponsors. Wether he approaches a season as all weeks will be, Billy Bobs tires night at the races or Joes used cars, ect, or pull the sponsors together for division sponsorship. THERE IS YOUR PAYOUT TO THE DRIVERS!!!!!!!! Not the back gate, front gate, hot dogs, entry fee, the MUST BUY 4 TIRES AND 5 GAL OF FUEL BULL SHIZNIT!! Noone wants to pay this guy a full time wage to possibly bring in HUNDREDS of THOUSANDS of $$$$$$$$$ for a race season. When this is done properly the hot dog and gate fees go to the owner. After you pay the light bill, race night employee, taxes ect THE REST IS PROFIT FOR THE OWNER.

            BTW The Promoter needs to actually be EXPERIENCED in sales and Marketing. Major Adverising agencies have some of the best.
            Normalcy is a myth. what is perfectly normal for the Cheetah, Becomes absolute chaos for the Antelope.

            Comment


            • #7
              Benny, AMEN to everything you just said! I have tried to promote, but it seems like unless you have a lot of time to devote to promoting it ends up being an exercise in futility. But as you said, track owners are reluctant to pay a skilled promoter to promote, and promoting means putting butts in the seats and getting racers into the pits! That job is tough enough, but it needs to be seperate from selling the track to the business community. I personally believe there is a difference between marketing the track and promoting the track, even though most track owners try to combine the two.

              I don't know if the policy is still in effect or not, but Ocala Speedway was giving anyone who sold a sponsorship a percentage of the money. If I remember correctly it was 10% that went to the seller, and that's a hefty wad of cash if you sell a $2500 sponsorship! But even with that, a full time marketing person is needed to get the job done correctly. And with the economy as it is today, without solid marketing skills its near impossible to talk business owners out of extra money. And unless good promotion is bringing in fans to see and hear the advertising that is sold, it won't sell again the next season. Yuo really need two people to do the two seperate jobs rather than combining them, but the right person with the right skills could possibly do both in some situations.
              BJ Cavin
              http://www.Facebook.com/BJCavin

              Comment


              • #8
                Originally posted by BJ Cavin View Post
                Benny, AMEN to everything you just said! I have tried to promote, but it seems like unless you have a lot of time to devote to promoting it ends up being an exercise in futility. But as you said, track owners are reluctant to pay a skilled promoter to promote, and promoting means putting butts in the seats and getting racers into the pits! That job is tough enough, but it needs to be seperate from selling the track to the business community. I personally believe there is a difference between marketing the track and promoting the track, even though most track owners try to combine the two.

                I don't know if the policy is still in effect or not, but Ocala Speedway was giving anyone who sold a sponsorship a percentage of the money. If I remember correctly it was 10% that went to the seller, and that's a hefty wad of cash if you sell a $2500 sponsorship! But even with that, a full time marketing person is needed to get the job done correctly. And with the economy as it is today, without solid marketing skills its near impossible to talk business owners out of extra money. And unless good promotion is bringing in fans to see and hear the advertising that is sold, it won't sell again the next season. Yuo really need two people to do the two seperate jobs rather than combining them, but the right person with the right skills could possibly do both in some situations.

                You have a good point about splitting the duties........i think the 1 man could do it. he'd just be a really busy guy! LOL.
                Normalcy is a myth. what is perfectly normal for the Cheetah, Becomes absolute chaos for the Antelope.

                Comment

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