Tweet
NASCAR's Turn 5: Smithfield Foods Sponsor the #43 ,But did not want Kurt Busch in the
1.)•Smithfield Foods will sponsor #43 team: UPDATE:
Smithfield Foods Inc., and Richard Petty Motorsports announced Wednesday they have entered into a multiyear partnership starting this year. Smithfield will be a primary sponsor for Richard Petty Motorsports in 15 NASCAR Sprint Cup series events this season. Helping Hungry Homes, a Smithfield initiative, is the primary sponsor for the Daytona 500. Last week, Richard Petty Motorsports announced Aric Almirola would drive the No. 43 car.(Virginian Pilot)(1-12-2012)
UPDATE: Smithfield Foods, Inc. and Richard Petty Motorsports announced that the consumer packaged foods company headquartered in Smithfield, Virginia has entered into a multiyear, integrated partnership with the legendary Richard Petty Motorsports NASCAR team starting in 2012. As part of its agreement with Richard Petty Motorsports, Smithfield will be utilizing a number of its core brands as well as unique and engaging promotional initiatives throughout this racing season to communicate with existing customers and introduce others to the company's many fine products. In addition, NASCAR fans will see a variety of Smithfield brands adorning the legendary #43 Ford Fusion as primary sponsor in fifteen Sprint Cup Series events in 2012, including the first event of the season, February's Daytona 500. Smithfield brands include Farmland, Eckrich and Curly's, among others, as well as Helping Hungry Homes, one of Smithfield's premier community-outreach brands. Smithfield and Helping Hungry Homes will be Smithfield's featured brands for the Daytona 500. Helping Hungry Homes is Smithfield's initiative focused on alleviating hunger across America. The initiative provided more than eight million servings of protein last year through food banks, school nutrition programs, disaster relief, and community outreach programs.(Richard Petty Motorsports)(1-12-2012)
2.) •Petty says sponsors didn't want Kurt Busch:
Richard Petty said the reason Kurt Busch wasn't hired to drive his famous #43 was "personality." "Sponsorships," Petty said during a break in Thursday's test session at Daytona International Speedway. "Nobody at the time wanted to pay the bill for him. That's how simple it was." Busch, who was released from Penske Racing after a tumultuous 2011 season that led the 2004 Cup champion to seek professional help for anger issues, ultimately signed with Phoenix Racing. Petty said Smithfield Foods, which he introduced Thursday as a primary sponsor for the No. 43 car he drove to a record 200 victories and seven Sprint Cup championships, was among those that wouldn't come on board if Busch was involved. "Everybody has to protect their brand," Petty said. "Smithfield has a pretty laid back, pretty good down-home persona in the general public. If they had taken him on it would have changed their ... they just didn't like the personality." Petty said Best Buy, which left the #43 to join Roush Fenway Racing as a sponsor, had the same concern.(ESPN)(1-13-2012)
Will attitude get you something or NOT????
What's your thoughts on a Sponors making the choose of the Driver?????
Smithfield Foods Inc., and Richard Petty Motorsports announced Wednesday they have entered into a multiyear partnership starting this year. Smithfield will be a primary sponsor for Richard Petty Motorsports in 15 NASCAR Sprint Cup series events this season. Helping Hungry Homes, a Smithfield initiative, is the primary sponsor for the Daytona 500. Last week, Richard Petty Motorsports announced Aric Almirola would drive the No. 43 car.(Virginian Pilot)(1-12-2012)
UPDATE: Smithfield Foods, Inc. and Richard Petty Motorsports announced that the consumer packaged foods company headquartered in Smithfield, Virginia has entered into a multiyear, integrated partnership with the legendary Richard Petty Motorsports NASCAR team starting in 2012. As part of its agreement with Richard Petty Motorsports, Smithfield will be utilizing a number of its core brands as well as unique and engaging promotional initiatives throughout this racing season to communicate with existing customers and introduce others to the company's many fine products. In addition, NASCAR fans will see a variety of Smithfield brands adorning the legendary #43 Ford Fusion as primary sponsor in fifteen Sprint Cup Series events in 2012, including the first event of the season, February's Daytona 500. Smithfield brands include Farmland, Eckrich and Curly's, among others, as well as Helping Hungry Homes, one of Smithfield's premier community-outreach brands. Smithfield and Helping Hungry Homes will be Smithfield's featured brands for the Daytona 500. Helping Hungry Homes is Smithfield's initiative focused on alleviating hunger across America. The initiative provided more than eight million servings of protein last year through food banks, school nutrition programs, disaster relief, and community outreach programs.(Richard Petty Motorsports)(1-12-2012)
2.) •Petty says sponsors didn't want Kurt Busch:
Richard Petty said the reason Kurt Busch wasn't hired to drive his famous #43 was "personality." "Sponsorships," Petty said during a break in Thursday's test session at Daytona International Speedway. "Nobody at the time wanted to pay the bill for him. That's how simple it was." Busch, who was released from Penske Racing after a tumultuous 2011 season that led the 2004 Cup champion to seek professional help for anger issues, ultimately signed with Phoenix Racing. Petty said Smithfield Foods, which he introduced Thursday as a primary sponsor for the No. 43 car he drove to a record 200 victories and seven Sprint Cup championships, was among those that wouldn't come on board if Busch was involved. "Everybody has to protect their brand," Petty said. "Smithfield has a pretty laid back, pretty good down-home persona in the general public. If they had taken him on it would have changed their ... they just didn't like the personality." Petty said Best Buy, which left the #43 to join Roush Fenway Racing as a sponsor, had the same concern.(ESPN)(1-13-2012)
Will attitude get you something or NOT????
What's your thoughts on a Sponors making the choose of the Driver?????
Comment